This can impact both image search optimization and your chances of ranking well for organic content when faced with competition that uses ALT image text effectively. Because search engines crawl source code, not images, images without ALT text are essentially invisible. In addition to helping website crawlers identify an image’s contents, you can use ALT text to help direct traffic to your website from image searches.Īt the time of writing, nearly 38% of Google’s search engine results pages (SERPS) feature images, and that’s likely to increase in the coming months and years.
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